DoggySnaps.com
Launch: September 2006 | Client: DogsTrust | Role: Design and Art Direction
A photo-sharing social network for dog lovers. Built as an awareness and revenue generation channel for the UK dogs charity DogsTrust, over 25,000 members joined in the first 12 months. Monetisation opportunities included on-demand printing of photos and paid-for virtual treats. One of the longest running campaigns ever by the charity.
DoggySnaps.com was awarded "Yahoo Social Find of the Year 2007"
"The panel were impressed by the design of the site and especially enjoyed the 'Dog of the Week' section. They also liked the fact the site is run by a charity - Dogs Trust. The trust cares for over 14,000 stray and abandoned dogs a year. "
