My work

I have 20 years experience of designing simplicity into digital products.

I cut my teeth in the dot com bubble of the late 90s when designing for the internet meant working from first principles. I surfed that wave until the money dried up around 2002!

Since then, I have worked in a variety of roles in agencies, consultancies and startups across London, servicing clients around the world.

Projects ranging from the management of design and user research on global digital platforms for FTSE 100 blue-chips. Hedge fund digital services. Helped startups build MVPs. Designed the world's first online car part exchange platform. Built social networks for dogs! Designed the UKs first charity technology accelerator and much more besides.

In 2011 I co-founded the coffee subscription business Kopi with Philip Wilkinson which we sold to Cafédirect in May 2014.

Life away from screens 

I'm a lifelong cyclist. I used to race regularly as a junior throughout the '90s, picking up a few podiums in regional championships as well as racing nationally, and internationally, in stage races in Wales and Ireland.

Riding the 273km Liege-Bastogne-Liege in April 2017

Riding the 273km Liege-Bastogne-Liege in April 2017

I've ridden Lands End to John O'Groats and, in August 2017, participated in one of the most prestigious ultra-distance events in Europe: London—Edinburgh—London. A ride of over 1400km in an elapsed time of 97 hours, 20 minutes.

In summer 2019 I qualified for the UCI Gran Fondo World Championships in Poznan, Poland – a mass participation, age-related race for amateurs. To participate, you have to qualify at one of the recognised events held around the world and are then invited to the World Championships.

Besides ultra-distance events, I like to keep myself reasonably fit through cycle commuting and annual trips to Europe to ride the French Alps, Italian Dolomites or the Belgian cobbles.

I live in west London with my wife and daughter.

The name

I'Anson is scandinavian in origin, probably Danish. It is pronounced eye-an-sun.

It is pretty rare though here have been, and are, one or two reasonably notable I'Ansons.