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A bit about my work

I have nearly 20 years experience of designing and building stuff for the internet.

With a degree in Graphic Design and Illustration, I cut my teeth in the dot com bubble of the late 90s designing things on the internet when we worked from first principles. I surfed that wave until the money dried up around 2002!

Subsequently, I have worked both independently and at various design, brand, and digital agencies across London, servicing clients around the world.

In 2011 I co-founded the coffee subscription business Kopi with Philip Wilkinson which we sold to Cafédirect in May 2014.

In my consulting life I have worked on projects ranging from the management of design and user research on global intranet roll outs for FTSE 100 blue-chips. Designed hedge fund client account platforms. Helped startups build MVPs. Designed the world's first online car part exchange platform. Built social networks for dogs! Developed the UKs first charity technology accelerator and much more besides.

Life outside the internet 

I'm a lifelong cyclist. I used to race regularly as a junior throughout the '90s, picking up a few podiums in the east midlands divisional championships as well as racing nationally, and internationally, in stage races in Wales and Ireland.

Riding the 273km Liege-Bastogne-Liege in April 2017

Riding the 273km Liege-Bastogne-Liege in April 2017

I've ridden Lands End to John O'Groats and, in August 2017, one of the most prestigious ultra-distance events in Europe: London—Edinburgh—London. A ride of over 1400km in an elapsed time of 97 hours, 20 minutes.

Besides ultra-distance events, I like to keep myself reasonably fit through cycle commuting and annual trips to Europe to ride the French Alps or the Belgian cobbles.

I live in west London with my wife and daughter.

The name

I'Anson is scandinavian in origin, probably Danish. It is pronounced eye-an-sun.

It is reasonably rare though here have been, and are, one or two reasonably notable I'Ansons.