Telegraph Media Group

Strategic Designer
Keeping a national media title profitable is extremely challenging. Large organisations are awash with ideas. How can the ideas that float around a national media title be harnessed, interrogated and tested to understand their commercial viability?
What needs to happen to gather the ideas? How can we make the process as inclusive as possible for teams who are busy every day hitting immovable deadlines?
Telegraph Media Group
Strategic Designer
2016
Over six weeks I set out, then executed on, a plan to run seven idea-generation and gathering workshops with teams from across organisational functions. The broad theme: How does The Telegraph Media Group respond to shifting trends in the media landscape? Each workshop tackled a different global media trend from the perspective of how they as an organisation might respond. Or even if was appropriate for them to reposed.

Working with the Head of Digital and Product Owners through a collaborative filtering and refining process, we looked at the 30+ ideas in the context of the market, reader personas, the business strategy and feasibility of implementation. I developed some of the most promising ideas for further investigation. Two key candidates were worked up to prototype with internal product teams with a view to further testing.

The success of the programme culminated in me creating a plan to role out the workshops as a regular self-managed digital innovation initiative for the business.
Workshop materials
Workshop stimulus
Wireframing one of the novel ideas generated from the workshops