Mylo
Product Lead
Brief
Redesign the end-to-end experience of this fertility tracking connected device.
Process
Working alongside the brand agency I re-architected and redsigned the experience.
Results
A more intuitive device experienced launched with no more 1 star reviews.
Mylo provided every woman with an accurate personalised, real-time view of her primary ovulation prediction hormone regardless of any tricky cycle issues.
I redesigned the device connected experience to make it more akin to connecting to a bluetooth speaker.
We removed requirements for unnecessary personal data to build trust. We ensured that the puposes of the data we did ask for was explicitly communicated to the user.
We removed line smoothing from the charts to ensure precise display of hormone levels. With such fine differences between readings, the data display choices were paramount to ensuring successful data interpretation.
This device and app are used at stressful and worrying times. Careful consideration was made to ensure that the data display was intuitive and familiar. Unlike the original app, we didn’t want to add to the emotional toll of trying to conceive.
A more distinctive, intuitive and customer-centric app design.