I help organisations conceive, design and launch new digital ventures.
I have a deep understanding of user experience and digital products. With a commercial outlook and a pragmatic approach I help get ideas from zero to 1.
I co-founded the UK's first D2C coffee subscription business, Kopi, with Philip Wilkinson. We grew the business to multiple-thousands of subscribers and sold to Cafédirect.
I was Product Director for the world's first personalised, print-on-demand poetry book for Wonderbly and Faber & Faber, Pagesmith.
As Head of Product for Provenance we saw our transparency platform featured in the V&A museum's exhibition, Food: Bigger than the Plate.
I helped design and run the UK's first charity digital accelerator for The Centre for the Acceleration of Social Technology (CAST).
I led the team which undertook the first-in-its-history end-to-end customer experience evaluation of the world's biggest supermarket loyalty scheme - Clubcard.
I was the Product Designer on the Google Global Impact Challenge award-winning 'TaskSquad' for the youth volunteering charity v-inspired.
I designed the world's first social network for dogs – DoggySnaps – for the charity DogsTrust.
I worked on the UK's first online car part-exchange platform for Direct Line - jamjar.com – at the turn of the millennium.
I currently work freelance through my company Department XII. I'm always keen to hear about new ventures and chat through ideas.
Dept. XII
Hairpin Prints is my side project which scratches a creative itch and brings together my loves of cycling, maps and design.
Hairpin Prints