Simon I'Anson


I help organisations conceive, design and launch new digital ventures.

I have a deep understanding of user experience and digital products. With a commercial outlook and a pragmatic approach I help get ideas from zero to 1.

Greatest Hits

I co-founded the UK's first D2C coffee subscription business, Kopi, with Philip Wilkinson. We grew the business to multiple-thousands of subscribers and sold to Cafédirect.

I was Product Director for the world's first personalised, print-on-demand poetry book for Wonderbly and Faber & Faber, Pagesmith.

As Head of Product for Provenance we saw our transparency platform featured in the V&A museum's exhibition, Food: Bigger than the Plate.

I helped design and run the UK's first charity digital accelerator for The Centre for the Acceleration of Social Technology (CAST).

I led the team which undertook the first-in-its-history end-to-end customer experience evaluation of the world's biggest supermarket loyalty scheme - Clubcard.

I was the Product Designer on the Google Global Impact Challenge award-winning 'TaskSquad' for the youth volunteering charity v-inspired.

I designed the world's first social network for dogs – DoggySnaps – for the charity DogsTrust.

I worked on the UK's first online car part-exchange platform for Direct Line - – at the turn of the millennium.

Dept. XII

I currently work freelance through my company Department XII. I'm always keen to hear about new ventures and chat through ideas.

Dept. XII

Hairpin Prints

Hairpin Prints is my side project which scratches a creative itch and brings together my loves of cycling, maps and design.

Hairpin Prints

You can email me or find me on Twitter, Instagram, LinkedIn and Strava