Provenance
Head of Product
Role
Lead the transition of the B2B2C SaaS startup from grant funding to Series A ready.
Responsibilities
Oversaw the building out of the product team and the refining of the product into a sellable customer-focussed proposition.
Results
The reworked product proposition and clear roadmap attracted $1m investment.
After bootstrapping through small grant funding awards, Provenance needed to rationalise their product offering on receiving their first 6-figure funding round.
As Head of Product I worked closely with the founder to exploit the learning opportunities afforded by consulting engagements. We ran business and consumer tests to identify a product that was likely to move the business to product-market fit.
We tested many hypothesis until we hit on a scaleable proposition. Product proof points became a simple, sellable, easily understood ecommerce product plugin for brands.
This was a pivot away from the initial proposition of supply chain transparency through ingredient tracking on the blockchain.
I oversaw the development of the proof point design system whilst building out a long term roadmap and continuing to create provocaitons for customers and the business.
Provenance continue to attract venture funding with agrowing platform based on the initial proof point proposition.