SeracTech
Product Lead
Direction
Researched problem space, defined requirements and feature set for v1 product.
Oversight
Built prototypes to unblock interaction and technology challenges.
Delivery
Immediate product-market fit on launch. Continued as advisor to CEO for 18 months until break even.
SeracTech are revolutionising the historically analogue world of planning. They harvest planning data from local authorities across the UK. They then make this available through an intuitive interface to their customers.
Rapid low fidelity co-creation with the client to solidify the idea and find the edges of the problem space.
By facilitating the search and filtering of approved applications in chosen areas, their customers can target sales outreach more effectively. Not to mention the hours saved each week in not having to trawl lots of local authority planning portals.
For the majority of their customers, the platform pays for itself within a month of use.
Wireframing and prototyping to resolve interaction design challenges and define launch product feature set.
With a small team, the v1 site was launched in 16 weeks. It achieved exceptional product market fit and was profitable in months.
