SeracTech
Product Lead
Brief
How can we present filtered and aggregated planning data to save contractors 10 hours of administration time per week?
Process
Customer research provided vital insights into how contractors were trawling planning portals weekly to compile a sales outreach list.
Results
Launched in 20 weeks and achieving immediate product-market fit, the business reached breakeven in 18 months.
SeracTech are revolutionising the historically analogue world of planning. They harvest planning data from local authorities across the UK then make this available through an intuitive interface to their customers.
Lots of collaborative sketching with the founder to refine the scope and functionality for the v1 launch.
As a response to customer interviews, we made many rapid sketches with the client to explore how we could solve the well-defined problem. This helped us to focus on a core product proposition for launch
Wireframing and prototyping were particularly important as the budget for the v1 product was fixed. We wanted to ensure we provided a viable and valuable product for customers from day 1.
By creating quick sketch wireframes we could interrogate each feature and trade off against cost.
I developed wireframes and clickable prototypes to refine the product proposition and to resolve interaction design challenges.
The v1 product launch. A responsive web app.
By facilitating the search and filtering of approved applications in chosen areas, SeracTech’s customers can target sales outreach more effectively.
For the majority of their customers, the platform pays for itself within three months.
Full design specs were handed over to the client to ensure continuity with the permanent team as they were hired post-launch.
With a small team, the v1 site was launched in 20 weeks. It achieved exceptional product market fit and was profitable in months.